XCMG
Supported one of the world’s top construction machinery brands with integrated branding and digital campaigns—from always-on social content to event key visuals and campaign websites for global audiences.
Always-on Design
Developed structured always-on social content covering product specs, greetings, CEO quotes, and product photography—building a consistent corporate voice across platforms.
Event Design
Developed key visuals for multiple global events and B2B occasions,
aligning each design with XCMG’s industrial strength and innovation
positioning.Designed end-to-end event materials, including campaign website, backdrop, leaflet, VR display zone, and stage visuals, creating a cohesive brand experience from online promotion to on-site engagement.
Social Media Guidelines
Created social media visual guidelines to define XCMG’s online brand image—ensuring a systematic, consistent look across all global channels and content types.
