Hennessy
NBA Partnership Activation
Supported Hennessy’s global NBA partnership launch with Hong Kong kick-off event—broadening cognac’s appeal through basketball, pop culture, music, cocktails, and interactive digital experiences.
Hennessy X NBA Campaign
Created hero key visual and mobile-first website featuring basketball mini-games, team creation, and gift redemption—driving event registrations while previewing pop culture programming.
Mobile-optimized website promoted dual experiences: NBA basketball competition (team play, mini-games, rewards) + Hong Kong kick-off event (music, cocktails, art jamming)—converting visitors to attendees.
