RTHK
RTHK is actively broadcasting sports programs, such as the Inter-Secondary School Track and Field Competition, to boost interest in sports.
D-1 Sport Competitor Promotion
AI Generated Character, Animated Video
RTHK is actively broadcasting sports programs, such as the Inter-Secondary School Track and Field Competition, to boost interest in sports.
AI Generated Character, Animated Video
To connect with the community, the campaign uses Generative AI to reimagine local student-athletes as vibrant anime characters, capturing the younger generation’s passion for anime culture.
I created a series of animations, transforming classmates into animated characters and depicting their unique spirits—such as passion and resilience—in a dynamic, high-energy anime style.
