DBS CV
DBS COMPASS VISA is a smart spending credit card that provides plenty of everyday life offers, including discount
for supermarket, online shopping, and coffee etc. We designed various social campaigns and online videos to specifically promote different offers.
Online Video Campaign
Facebook Feed | Photo Shooting | Viral Video
星期二博士之好想到COMPASS星期三
The story concept is about two “Tuesday Doctors” who wear clothing similar to Doctor Strange in the office. They express their desire to get to Wednesday faster and take advantage of the DBS COMPASS VISA’s online shopping/supermarket shopping discounts, during which some interesting things happen.
AI-powered Social Post
I created a series of social media posts that showcase the benefits of DBS COMPASS CV in a surreal, distinctive style. Unlike conventional social posts, this approach captures users’ attention and establishes a unique brand identity.
