Huawei
Led always-on social content and seasonal campaigns for Huawei’s global audience—spanning corporate news, cultural celebrations, and sustainability initiatives across Twitter, LinkedIn and TikTok.
Chinese New Year Campaign
Character Design, Animated GIF, IG Filter
Bridged Eastern tradition with global audience through educational social series—teaching pronunciation and meaning of Lunar New Year blessings (財源滾滾, 虎年大吉) to help international users share authentic greetings.
Christmas Campaign
Built emotional connection with global audiences by centering Huawei’s core value—”connection”—through festive storytelling. The campaign elevated brand perception by celebrating universal moments of togetherness during the holiday season.
Always-on Design
Maintained daily global social presence spanning corporate announcements, B2B events, cultural greetings, sustainability topics, and trending memes—balancing brand consistency with platform-specific engagement across Twitter and Facebook feeds.
