DBS CV
DBS COMPASS VISA is a smart spending credit card that provides plenty of everyday life offers, including discount
for supermarket, online shopping, and coffee etc. We designed various social campaigns and online videos to specifically promote different offers.
Online Video Campaign
Facebook Feed | Photo Shooting | Viral Video
星期二博士之好想到COMPASS星期三
Office workers dressed as “Tuesday Doctors” (Doctor Strange parody)desperately wish for Wednesday to arrive faster—when DBS COMPASS VISA’s online and supermarket shopping discounts activate. Humor-driven storytelling makes financial benefits memorable.
AI-enhanced Social Post
Cut through crowded social feeds by transforming abstract credit card benefits into surreal visual metaphors. This campaign uses AI-generated imagery to visualize perks like cashback and rewards
as dreamlike landscapes, creating instant differentiation from conventional financial marketing.
I created a series of social media posts that showcase the benefits of DBS COMPASS CV in a surreal, distinctive style. Unlike conventional social posts, this approach captures users’ attention and establishes a unique brand identity.
